MARKETING (ingl. \u201cmarket\u201d — bozor) — marketing kompaniyalari tomonidan tovar ishlab chiqarish va sotishni amalga oshirish uchun oldindan bozor holatini o’rganish maqsadida olib boriladigan tadqiqotlar va tadbirlar yig’indisi. Dastlab marketing nazariyasi bozorni o’rganish bo’yicha uslublar sifatida o’ziga xos amaliy va nazariy masalalarni jonlantirgan. Marketing rivojlanishining asosiy sabablari iste\u2019mol bozorini tovar va xizmatlarga to’yintirishning nisbiy darajada ekanligi iste\u2019molchilar uchun raqobatning kuchayishi, ilmiy asosda ishlab chiqarishning o’sishi. Asosiy shart iste\u2019molchini topish va talabini qondirishdir. Marketingning asosiy vazifasi iste\u2019molchilar iste\u2019mol talablarini ishlab chiqarish jarayonigacha o’rganish. Marketing xizmati bozor to’g’risidagi ma\u2019lumotlarga asoslanadi. Marketing ishlab chiqarish jarayoni xarajatlari kamayishiga, tijorat va iqtisodiyotning samarali bo’lishiga ta\u2019sir etadi. Marketingning turli faoliyat sohalari va o’z strategiyasi, prinsiplari va qoidalari mavjud. Marketing, asosan, ikki vazifa bajaradi: bir tomondan, mavjud va potensial talablarni qondirishga ishlab chiqarishni yo’naltirish, ikkinchi tarafdan talabni tarkib toptirish va rag’batlantirish.<\/p>\n","protected":false},"excerpt":{"rendered":"
MARKETING (ingl. \u201cmarket\u201d — bozor) — marketing kompaniyalari tomonidan tovar ishlab chiqarish va sotishni amalga oshirish uchun oldindan bozor holatini o’rganish maqsadida olib boriladigan tadqiqotlar va tadbirlar yig’indisi. Dastlab marketing … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":56191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276],"tags":[],"class_list":["post-62627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-harfiga-oid-iqtisodiy-ensiklopedik-atamalar","entry"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"ru","enabled_languages":["uz","kr","ru"],"languages":{"uz":{"title":true,"content":true,"excerpt":false},"kr":{"title":false,"content":false,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/milliycha.uz\/ru\/wp-json\/wp\/v2\/posts\/62627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milliycha.uz\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/milliycha.uz\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/milliycha.uz\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/milliycha.uz\/ru\/wp-json\/wp\/v2\/comments?post=62627"}],"version-history":[{"count":1,"href":"https:\/\/milliycha.uz\/ru\/wp-json\/wp\/v2\/posts\/62627\/revisions"}],"predecessor-version":[{"id":62639,"href":"https:\/\/milliycha.uz\/ru\/wp-json\/wp\/v2\/posts\/62627\/revisions\/62639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/milliycha.uz\/ru\/wp-json\/wp\/v2\/media\/56191"}],"wp:attachment":[{"href":"https:\/\/milliycha.uz\/ru\/wp-json\/wp\/v2\/media?parent=62627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/milliycha.uz\/ru\/wp-json\/wp\/v2\/categories?post=62627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/milliycha.uz\/ru\/wp-json\/wp\/v2\/tags?post=62627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}